Business Strategies
By conducting SWOT analysis, we initially carry out a situational analysis. Objectives are then set both long term & short term to provide the overall direction, vision and mission of the organization. A plan is drafted to determine details of how the objectives are to be met. Business Strategies are evaluated on an on-going basis to ensure that they are in line with changes either internally or externally.
read more »Marketing Plans
We design and implement clear, quantifiable and realistic annual marketing plans, in line with the overall business strategy of the organization, specifying in detail actions to be taken to meet objectives set
read more »Graphics Design
We design logos, business cards, product packaging, advertisements, leaflets, inserts in magazines & newspapers etc.
read more »Media Planning
We determine the most appropriate combination of media to achieve the objectives set.
read more »Trade Marketing
Using Geomarketing intelligence, we design and implement trade marketing plans, which focus on the fundaments of sales, distribution, POP material and price with the objective of increasing sales volume and value.
read more »POP material
Comprehending fully the needs of businesses engaged in retail, we design and produce promotional material in conjunction with the needs and expectations of our client. Our method is based on ‘influencing’ the consumer in the last few moments in his/her decision making process prior to the completion of a purchase. We use the latest technology including 2-dimensional and 3-dimensional movement, with the aim of ‘interrupting’ the consumer’s field of vision and engaging with him/her at the POS.
read more »Franchise Expansion
A successful business plan could not omit the possibility of expanding and growing through franchise expansion. We at NZLK Empneusis Consulting, having marked over 250 locations across Greece, are in a position not only to assist you in your selection of a franchise should you be seeking to make an investment but to advise you on the location that will bring the highest returns at the lowest possible operational costs without however, hindering the quality and image of the franchise.
read more »International Expansion
We help you evaluate feasibility of business growth via international expansion. International expansion is customized to each business and may take the form of franchising products or services or market entry via distributors or agents across borders.
read more »Trade Conferences & PR Events
We plan, co-ordinate, design and materialize the implementation of trade conferences and various other events hosting key speakers, exhibiting information and activities of interest to the attendees and focusing on issues of concern and developments.
read more »Web development
We undertake the development of your company’s website. Our expertise includes web design, web content and e-commerce development.
read more »Consumer Research
We conduct both qualitative and quantitative research. For small and medium sized companies without research departments we undertake and supervise all stages of the research from brief writing to analysis and interpretation of results.
read more »About Us
The idea was generated early in 2009, when a group of professionals in interrelated fields of business gathered to discuss the anticipated economic crisis.
The net take out of the discussion was the belief that only companies, which are able to combine true inspiration "empneusis" with a result oriented approach would be able to sustain their business in the next coming few years.
What We Do
We aim at taking your business to the next level. We generate ideas which are fully applicable for our clients to gain targeted competitive advantage in the market. We work closely with you enabling your company to understand its strengths, weaknesses, opportunities and threats in its operating environment. Areas of expertise include:
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Articles
- 04/01/2010
The Key to Success in Franchising ExpansionThe Key to Success in Franchising Expansion
Have you ever wondered how two outlets with the same name can show different financial results when all the factors comprising them seem similar? How is it possible that an outlet in a specific area is forced to close and a few months later another one opens in the same area, offering similar types of products and achieves higher traphic and greater success?
- 04/01/2010
Article by N.Kalyvas on Franchise Emporium, January 2011Article by N.Kalyvas on Franchise Emporium, January 2011
‘One way road’ alliances against the financial crisis.
The year 2009 has gone leaving a taste of bitterness in the business world and particularly to the consumer himself. The economic crisis is now evident in Greece even though it took a few months to become apparent compared to other European countries.
The worst however, is not what is gone but the uncertainty of what is yet to come. The year 2010 carries a heavy burden which is marked by a total confusion of what is to follow. The load is extremely difficult for a business consultant to manage as guiding an investor is a huge responsibility.
Career Opportunities
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29/03/2011 - Send your CV
Contact us
NZLK Empneusis Consulting Ltd
28, Pentelis Avenue
Vrilissia, Greece, 15235
tel: +30 210 6196134, fax: +30 210 6196266